Natural + Healthy = ?

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Hehe, these XXL billboards were part of my designing duties for the HPK (Croatian Agricultural Council) campaign, concerning the entrance of Croatia into EU. More precisely, this is a “teaser” type of the poster – it comes in two parts, with a time interval of several weeks. First poster poster represents an idea, and the second one reveals the message behind the idea.

Note: background photo is taken from stock libraries. The other elements and idea are mine of course.

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Translation from Croatian to English:

Prirodno + zdravo = domaće | Natural + healthy = domestic

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